The Collaboration between Koperasi Pembangunan Ekonomi dan Sosial Sabah Berhad (KOPES Sabah Berhad) and Baba Tour Sdn Bhd
Empowering Tourism and Uplifting Communities: A Collaborative Effort
The partnership between Koperasi Pembangunan Ekonomi dan Sosial Sabah Berhad (KOPES Sabah Berhad) and Baba Tour Sdn Bhd marks a significant milestone in the effort to enhance the tourism industry in Sabah. This collaboration focuses on developing an advanced tourism, tour, and travel booking platform designed to boost the local economy and empower individuals involved in the tourism sector.
Travel and Tour Booking Platform
At the heart of this partnership is the development of a cutting-edge tourism, tour, and travel booking platform that integrates various aspects of tourism services, including travel bookings, tour packages, and local experiences, providing a seamless and user-friendly experience for tourists while enabling local tour operators and travel agents to showcase their services and increase their visibility and competitiveness in the market.
Uplifting the Economy of Tourism
The collaboration between KOPES SABAH BERHAD and BABA TOUR SDN BHD is driven by a shared vision to penetrate and uplift the economy of the tourism field in Sabah by providing opportunities for local entrepreneurs, small businesses, and individuals to participate actively in the tourism industry, serving as a marketplace for local vendors, tour operators, and service providers to offer their products and services to a broader audience, thereby ensuring that the economic benefits of tourism are distributed equitably and fostering sustainable development within the community
Applying the CSR Concept
By applying the Corporate Social Responsibility (CSR) concept, this partnership will create a positive impact on the local community, environment, and economy, setting a new standard for responsible tourism practices in Sabah through a comprehensive approach that ensures the tourism industry’s growth is sustainable, ethical, and beneficial to all stakeholders, including local communities, the environment, and the economy.
A Brighter Future for Sabah’s Tourism Industry
The partnership and collaboration between KOPES SABAH BERHAD and BABA TOUR SDN BHD marks a significant milestone in Sabah’s tourism industry, creating a thriving tourism ecosystem that benefits both tourists and local communities while promoting sustainable development and social responsibility through a strategic and ethical approach that integrates CSR concept, ultimately driving economic growth and uplifting the lives of individuals and communities in Sabah.
To establish Sabah as a premier sustainable tourism destination that thrives on the principles of inclusivity, community engagement, and environmental stewardship. By harnessing the power of digital innovation and Corporate Social Responsibility (CSR), we aim to create a tourism ecosystem that not only attracts global tourists but also uplifts local communities, preserves cultural heritage, and protects natural resources.
Sustainable Tourism Development: To develop a robust, user-friendly digital platform that seamlessly integrates travel bookings, tour packages, and local experiences, ensuring a smooth and enriching journey for tourists while promoting eco-friendly practices that conserve Sabah’s natural beauty and biodiversity.
Community Empowerment: To empower local communities through active participation in the tourism industry by providing training, capacity-building programs, and opportunities for local entrepreneurs and small businesses to showcase their products and services to a global audience, fostering economic growth and self-sufficiency.
Economic Growth and Inclusivity: To drive economic growth in Sabah by creating job opportunities, supporting local enterprises, and ensuring fair revenue distribution through transparent and equitable mechanisms that benefit all stakeholders, including marginalized groups and small and medium-sized enterprises (SMEs).
Cultural Preservation and Promotion: To respect, preserve, and promote Sabah’s rich cultural heritage by encouraging community-based tourism initiatives that offer authentic cultural experiences, fostering cross-cultural understanding, and ensuring that tourism development honors and protects local traditions and customs.
Ethical and Responsible Tourism: To promote Sabah as a sustainable and ethical tourism destination through honest marketing practices, educating tourists on responsible travel behaviors, and encouraging ethical choices that support local communities and safeguard the environment.
Commitment to CSR: The partnership is committed to applying the full cycle CSR concept, which involves community engagement and empowerment, environmental sustainability, economic responsibility, cultural preservation, and ethical marketing. By doing so, we aim to set a new standard for responsible tourism practices in Sabah, ensuring that the growth of the tourism industry is aligned with the well-being of local communities, the environment, and the economy.
In summary, the vision and mission of the collaboration between KOPES SABAH BERHAD and BABA TOUR SDN BHD are centered around creating a sustainable, inclusive, and thriving tourism industry in Sabah that not only attracts visitors but also uplifts the local economy and communities while preserving the region’s natural and cultural heritage.